The W2 Collective

One tap. Two engines.

W2Taps doesn’t stand alone — it’s one half of the W2 Collective, a small family of brands built on the same tap technology, each doing a different job. A single, effortless NFC tap can replace friction with a moment of trust.

W2 · Taps

W2 Taps

The connection engine. Smart NFC cards, tags and stands that share your details, socials, Wi-Fi, menu or payment links the instant someone taps — no app, no typing.

How it works You’re here
W2 · Reviews

W2 Reviews

The feedback engine. Turn happy customers into public proof — a tap sends people straight to your Google, Trustpilot or booking review page, capturing five-star feedback at the moment satisfaction is highest.

W2 · Create

W2 Create

The studio side of the Collective. Logos, websites, branding and print — designed and built in-house, delivered on your own domain, with unlimited revisions and no lock-in to a W2 platform.

Two engines

Same tap, different jobs

W2Taps is the connection engine. Every tap sends someone straight to your website, menu, socials or booking page — no app, no typing.

W2Reviews is the feedback engine. Every tap sends someone straight to your Google, Trustpilot or Tripadvisor review page — capturing five-star feedback at the moment it’s highest.

Same tap technology, different jobs, one family of brands.

Black NFC business card carrying the W2 Collective markThe W2 Collective card
Shared ground

What every brand here believes

Encrypted & locked

Every link is sealed the moment it’s made — it can’t be cloned or hijacked.

No app, no typing

Just a tap. Works on any modern smartphone, on both sides of the exchange.

West London, in person

We set your cards up ourselves, not a call centre.

Change it any time

Point your card somewhere new later — no need to reorder.

Pick your engine.

Whether you want to connect faster or build a wall of five-star reviews, there’s a W2 Collective product for it.

Chat to us