About

A small team that shows up in person.

W2Taps makes NFC cards for local businesses — the kind of place where a customer meets you face to face. We design and program each card, size of a normal business card, and link it to your website, menu or booking page.

What we do

We make the card, not a platform

There’s no software for you to learn and no subscription attached to your own contact details. We make a physical thing, program it properly, and hand it to you working.

  • Design and program NFC cards, same size as a normal business card.
  • Link each card to your website, menu or booking page.
  • Update that link any time — the card itself never has to change.
Black NFC business card with the W2 Collective mark, on a white surfaceMade and programmed by us
Who it’s for

Businesses people walk into

01Coffee shops, barbers, tattoo studios, restaurantsPlaces where the customer is standing in front of you and the moment to share something is short.
02Anyone tired of reprintingIf one detail changing means binning a box of cards, this is the fix.
03Anyone who wants a card people keepA card that does something gets kept. A card that just sits there gets dropped in a drawer.
West London

We set your cards up ourselves

Not a call centre, not a template you fill in yourself. We currently offer our fastest hand-delivery turnaround in West London as we grow, with the rest of the city following at the same standard soon.

Further out? Message us and we’ll check what we can do — and if you’re local, we’ll show you a working card in person before you commit to anything.

White NFC tap card printed with a brand name, NFC target and tap instructionDesigned with the customer
Part of something

One of three

W2Taps sits inside the W2 Collective alongside W2 Reviews, which turns a tap into public feedback, and W2 Create, the studio side that handles logos, websites, branding and print.

“Where a tap becomes a relationship.”

The W2 Collective

Local to London?

We’ll bring a working card to you, programmed to your own page, and you can tap it before deciding anything.

Chat to us